Trade-Off: Why Some Things Catch On, and Others Don't. Kevin Maney
Trade-Off-Why-Some-Things-Catch.pdf
ISBN: 9780385525954 | 240 pages | 6 Mb
- Trade-Off: Why Some Things Catch On, and Others Don't
- Kevin Maney
- Page: 240
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780385525954
- Publisher: Crown Publishing Group
Download books pdf free in english Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney (English literature) RTF PDF
Overview
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...